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Press & Media

Information for journalists and media representatives

We would love to share a similar experience and how I learned some valuable lessons during a downturn.

How did we adapt to COVID-19?

"This is precisely the time when artists go to work. There is no time for despair, no place for self-pity, no need for silence, no room for fear. We speak, we write, we do language. That is how civilizations heal" - Toni Morrison  The COVID-19 pandemic has turned the...

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FIVE REASONS FOR INVESTING IN SOCIAL MEDIA ANALYTICS

One cannot deny the important role social media is playing in the success of nowadays brands. These recent years, companies of all sizes are relying heavily on social media sites and blogs to reach their customers and grow their businesses. However, the proliferation...

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ATTRIBUTION: IS IT WORKING?

A new report – The State of Marketing Attribution 2017, shows the implementation of attribution has risen from 31% to 39% amongst brands and their agencies. Yet, only 30% of those using attribution are acting upon its insights. The report, the output of AdRoll...

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CAN BITCOIN SAVE THE AD INDUSTRY?

Bitcoin hit the blogosphere headlines in recent weeks (specifically, Friday 13th, which turned out to be lucky for some) when it reached a peak of $5,856 per "coin" and thereby exceeding the price of gold. All this fuss has been for something that has no physical...

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We would love to share a similar experience and how I learned some valuable lessons during a downturn.